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Hendrick's Gin announced this bizarre new product just in time for the holidays

11 November 2020

Why you might want to try Hendrick's bike

If you do decide to bring this $2,493.11 High Wheel into your home, rest assured that you'll get more than just a set of decorative, stationary wheels. The bike features a "hydration holder" (i.e. cup holder); a "proof of effort incandescent bulb," which is on the front and illuminates by the force of your peddling; an adjustable seat, and a tiny grass lawn underneath the bike, decorated with rose petals to add to the elegance of your mild exertion. After all, this is a high-class, low-tech bike experience (via Bicycling).

Beyond those features, the Hendrick's website claims that the High Wheel will boost your coordination (presumably since getting up onto the high seat via the side peg or back staircase will require some effort), add to your list of conversation topics (no arguments here), and "function as a literary device," since the bike features a book stand and comes with an exercise manual. However, if you're planning on peddling away on your bougie bike while sipping on the Hendrick's Gin in your "hydration holder," the brand recommends against it: "Users are encouraged to pedal first and enjoy Hendrick's responsibly afterwards."


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